Tabletop cinematography is always a tense and tedious process. Yet the real challenge doubles when the goal is to highlight a new advancement in medical brand technology. The storyboard process was a vital tool for the director to decide the types of angles. lens, and shot composition during the pre-production phase in order to communicate to the client the most effective way this new syringe technology could be revealed during its demonstration process. Storyboarding ahead of the production allowed important input from the client, medical advisors and legal department so as to insure that the  integrity of the technology based upon science would be at the foundation of the commercial.