The BMW Concept R 90 sports bike was an intriguing collaboration between legendary motorcycle designer, Roland Sands and the World famous BMW Motorrad. Since the entire project would be shot in constant motion, it was decided early on that a Russian Arm was the obvious tool in order to film every imaginable angle the director desired in order to reveal the R-90 in it's natural state.... speed.  Time, coordination, clear communication and above all safety were a HUGE factor for this commercial. Storyboards were crucial for the director, camera team and precision rider to all understand the intricacies of each shot ahead of time so in the end the speed, flair and precision of the R 90 ended up on screen.

 

 

 

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