Pampers unique campaign, "Love the Change," features proud father John Legend representing good Dads everywhere. The heart of this spot was to highlight the importance of" hands-on Fatherhood" and the life-long impact it makes throughout a child's life. A candid and heartfelt tone was the central goal of this project however, working with children is filled with the unpredictable. Being prepared to improvise would be the key to capturing sincere and real moments. Preparing with storyboards became a helpful tool in this project because once the overall intention is understood from the client to the camera operator the unexpected and relatable moments are what end up on screen.  

 

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