An enchanting and spellbinding landscape would be the center piece of Paris Hilton's fragrance commercial for "Platinum Rush". It was decided early on to construct an entire world in CGI which meant that green screen magic would be the most suitable way to build a world from scratch. Of course, this becomes the equivalent to working with a blank canvas for all involved. Clearly conceived storyboards became a crucial tool to clarify the director's vision and unify all departments from pre- to post production. The final cut is proof positive of the types of creative contributions that can be generated when talented and skilled professionals are given a clear vision from the outset.