Sephora continues to be a standout cosmetic brand with a perfect blend of quality and affordability. The subtleties of shooting this piece required a decent amount of pre-visualization to pass the high standards that Sephora demands when unveiling their latest collaboration. Cosmetic commercials provide unique challenges since the product needs to be the centerpiece of the spot, while at the same time demonstrating an effortless application process. Storyboards allowed everyone, from client to director, to select the best angles to highlight the product's standout qualities, its durability and most importantly it's reliability as a trusted brand.