Blake Griffin was an obvious choice to be one the first superstars featured in Red Bull's global campaign "World of Red Bull". It was decided very early on that the tone of these personal profiles would be minimal and spontaneous in order to strike a "everyday" feel. Storyboards were a huge help to the director in achieving an unvarnished documentary tone while utilizing the energy of a handheld camera making each scene feel candid and raw. Needless to say, this commercial was able to intertwine the subtleties of ordinary moments and remind us how important they are while on the road to becoming extraordinary.