The Toyota Tundra has always been considered a "workhorse" as well as one of the best haulers, on or off road. With the unveiling of the new "2022 Tundra", Toyota wanted to have some fun and show off its payload and handling capabilities. When the idea was pitched for giant produce to be hauled from "farm to market to table", visuals were needed to illustrate just how large the grand harvest would need to be. Mixing the everyday with a little bit of surreal whimsy always presents plenty of fun opportunities for all involved. Thus strong visuals, during pre-production, became a foundation for every department to understand the concept and contribute their own creativity and artistry to create something fun and visually memorable.